IMO, a pathetic, misguided management decision.
http://news.yahoo.com/s/ap/20050509/ap_on_fe_st/chrysler_only
"KOKOMO, Ind. - Workers at DaimlerChrysler's Indiana Transmission Plant I and Plant II better allow more time to walk in from the parking lot if they drive Fords or General Motors vehicles.
A new policy that takes effect Monday designates about 80 percent of employee parking spaces for Chrysler vehicles only and forces workers to park much further away if they drive a car or truck made by a competing manufacturer."