[Jeff Higgins]

Years ago, when we were all pretty new to this internet thing, some folks got a pretty good jump on the rest. The best one I ever saw was when the then-president of the Varmint Hunters Association jumped on the PETA name for his web address. When those surfing for the real PETA came upon his "People for the Eating of Tasty Animals" site, they collectively went ballistic. Photos and video clips of exploding prairie dogs and the like greeted them. He finally had to give it up to PETA as they hauled their big gun lawyers out. No sense of humor in those people.