[M.D. Holloway]

Yep - its all a freaking game. The only oil purchased in lbs now is gear oil. There is all sorts of speculation as to why it started out that way, but I think it is all a marketing thing. It takes the sting out of it.

We do some real custom stuff for "lube-for-life" applications where you only use maybe a tenth of an once in thousands and thousands of parts, but because it costs tens of thouasands to develop and a few million easy to just test. You have to consider that into the cost of the product. Well, these appliccations do not call for much lubricant at all - we are talking the special grease you may find in the very expensive fishing reels or rearview mirror motors/gears or opitcal coupling. The price per pound is in the thousands (mostly due to development costs and not the materials) - so you charge per application. Makes it more gentler to swallow...