Quote:
Originally posted by john walker's workshop
the value of a business is in the person that runs it. when he leaves, it's just a building, land and equipment.
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Raw assets like building, etc. are easily assessed. The name (goodwill) in hte community and existing customer base are difficult to value, but extremely important to consider. if the shop has a good name, you may not be able to quantify that, but it will help in the purchase decision. If the shop has a bad name, also tough to quantify, but good for negotiating the price down "I'll have to spend X dollars in marketing/advertising" to prop up the reputation of the company.