[Paul T]

Originally posted by 911Rob
I say "goodwill" - "smoodwill". It's worth nothing.

I don't agree with that completely, though I do think goodwill should not be too large a portion of the purchase price (has tax implications too). Without goodwill, it's just an asset sale, not a business sale. If the business is making a profit and generating cash flow goodwill is completely appropriate I think. Assuming that the success of the operation is not tied so much to the owner or one significant employee that if they left the whole operation would collapse. Depends alot on the type of business. Just my opinion.