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CarreraS2 CarreraS2 is offline
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Join Date: Nov 2002
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You must be reading PCNA press releases only. The sales were initially modestly ok because of the novelty factor and a base of poseurs who like to be the "first on the block." But not great sales, like when the boxster, or miata, or even Chrysler 300 came out. How many waiting lists were there for a Cayenne? How many were sold at over MSRP?

Then Porsche had to stoop to putting a VW Golf engine in it to bring out a cheaper model affordable to a wider group of poseurs. Which is like a heroin injection to a junkie. Feels good for a while, but is damaging to the health of the brand in the long run.

But nevertheless, unit sales worldwide have been way, way off. The days of inventory of those ugly things is at an all time, and frightening high. (I think around 120 days - in other words if they stopped producing today, they have enough inventory to last 120 days - which is way, way high and indicates they are piling up in showrooms).

The worst part is that there is really nothing that porsche can do to get it back on track. Because it is a fundamentally flawed vehicle for porsche to have built on so many levels, and it made absolutely no sense. You can't dress up or market a fundamental mistake like that over the long run.

Last edited by CarreraS2; 07-17-2005 at 09:41 AM..
Old 07-17-2005, 09:39 AM
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