We have a campaign (non city government sanctioned) in Houston called “Houston it’s Worth It”.
It gives a list of afflictions like
The Heat
The Humidity
The Hurricanes
The Flying Cockroaches
And at the bottom it says Houston, it’s Worth It.
http://www.houstonitsworthit.com/Afflictions_tee/afflictions.html
Maybe the mid-years (or any Porsche group) can start one:
The pulled head studs
The rust
The environment saving features
The magnesium engine
The heat
Drive a 911 mid year! It’s Worth It!