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TIVO is desperate to show black ink. This icon/longform commercial gambit will get revenue from advertisers who think people will want to see their stuff. Initially, this will be good for movie studios and 'infomercial' users, since the longform commercials don't exist for much of anything else.
Come to think of it, a Victoria's Secret longform commercial might be nice...
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techweenie | techweenie.com
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