|
The following are generalizations and as such may, at times, bear no resemblance to reality.
I work in the advertising industry and I donŐt think there is any reason for the owner of an older 911 to take offense if the owner of a new model doesnŐt notice them. Mostly because the two people involved are actually in whatŐs known as different target markets.
I drive a 79sc, a car that typically sells for something like $12,000 on a good day. The person who buys a twenty six year old sports car and pays $12,000 for it is an enthusiastic do it yourselfer usually with a fair knowledge of a lot of different older cars.
The person who purchases a new Porsche is spending more like $50,000 and is usually deciding between a Porsche or Mercedes-Benz or Lexus or some other similarly priced car. Generally speaking, this person isnŐt interested in working on the car and may not even have much awareness of models dating back twenty years. For many of them a Porsche may be nothing more then an alternative to a Jaguar.
Very few consumers ever ask themselves, Ň should I buy a used 79sc or a new 2005 CarreraÓ
It just doesnŐt happen because over the years Porsche has steadily moved up market to capture more dollars. My car is a good example of this as it weighs more and typically features more amenities then previous models. Real enthusiasts may not need electric windows, sound deadening or cruse control but those things were added to broaden the appeal of the car and move it up the price ladder.
With all the time thatŐs passed between 79 and 2005 the move upmarket is so complete that the driver of the new Porsche has little in common with me, Ňautomotively speakingÓ.
|