[Icemaster]

The concept is good - high prices lead to conservation & alternatives - but the execution is wrong.

Anything that would result in what would essentially be governmental price controls is counter to a free market economy. Let the market determine its equilibrium point for the commodity.

Trust me, when the scarcity scare hits again, we'll be wishing for the prices of today.

I'm going to go listen to "Red Barchetta" now.