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As the market moves towards a point where nearly every car is well built, what does Lexus have to offer that distinguishes itself? Not the driving dynamics of the BMW, the Old World luxury of Jag or MB, the safety of Volvo, the AWD and technical skill of the Audi, nor the brashness of a Cadillac. Just a soulless lump of metal that promises to go for a long time. Maybe the IS is sporty and disproves that, but nothing else from Lexus really goes against what I just said.
Nevertheless the "red and black circles describe everything about a car" crowd will continue to snatch them up.
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