Quote:
Originally posted by KNS
You have to hand it to the Japanese, they picked up on the American desire to own the coveted luxury boat. BMW figured this out 20 years ago when they realized that we would rather buy a BMW luxury car than a BMW drivers car (not us here on this board but you know what I mean).
|
BMW, Toyota and Honda all started figuring this out at the same time. You used to could get a 3-series with a 4cyl and cloth seats, but now they just bring in the luxo-versions of everything. Toyota and Honda both introduced their new brands in the late 80s and have been doing the same thing.
Quote:
Originally posted by yellowline
As the market moves towards a point where nearly every car is well built, what does Lexus have to offer that distinguishes itself? Not the driving dynamics of the BMW, the Old World luxury of Jag or MB, the safety of Volvo, the AWD and technical skill of the Audi, nor the brashness of a Cadillac. Just a soulless lump of metal that promises to go for a long time. Maybe the IS is sporty and disproves that, but nothing else from Lexus really goes against what I just said.
Nevertheless the "red and black circles describe everything about a car" crowd will continue to snatch them up.
|
No matter how reliable the other cars become, Toyota and Honda will be out front. For those who want to maximize reliability, they will be the cars to own. Most people don't realize cars can have souls. FWIW, I'm letting my CR subscription run out this year. Their car reviews pissed me off one too many times.