That's just the web site? You could get a web designer to do this for a one-time charge. It's not easy finding good tenants, so every advertising medium helps, particularly if some of your potential clients are transferring into NM. Of course, if you want fire-and-forget, Pointwide is there.
candy-coat? I'm a bloodthirsty landlord. There's no candy-coat! In fact, I argue there is no Santa Claus!