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People rarely advertise a car for what they think it's worth. They usually advertise it for about 10% above that, and expect to come down 10%. If it looks like a reasonable deal, offer them 10-15% less,... they shouldn't feel insulted... and they usually will accept the offer. My definition of "lowball" is offering more than 20% below what YOU think it's worth.
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commandant of the compound
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