The class was free w/ purchase...so, about $50K
But the real details are that the class is free to anyone who buys a new or used Porsche from Brumos. It's put on every one to two months, and Hurley is always there. I don't think they will let people who don't buy from them do it for a fee (but you can always ask), but Hurley does teach the Porsche Driving Experience at Barber Motorsports Park in Birmingham - of course that's like $3K for two days.
The class went from 0830 to about 1600, and consisted of 3 skill drills, then time trials, then a few runs on the drag strip. They provide everything, all you gotta do is show up with gas - there was even a guy who had driven his Carrera down from NY to do the class.
You would think that they'd make up for the price of the class in what you pay for the car, but with the deal I've gotten on the 2 I've bought, they're definitely not making it off of me. I guess as a racing dealership, they've got all the logistics in place to make it real easy to do. Maybe they do it for the customer service aspect of it (gasp!), but it looked like it was a hell of a lot of fun for them, too!!!
I told 'em after seeing first hand how the Carreras launch, I just might have to get one of those in a few years... They said a lot of folks from out of town will schedule their pickup for the same weekend as the class; pick up their new car, go drive it with Hurley the next day, then drive it home to wherever.