Actually the Rover experience hasn't cost too much. We bought a 1999 LR Discovery II with 86K miles for $11K in August 2004. Since then:
brakes (calipers, rotors, pads all around) - $1000
self leveling suspension airbag replaced - $700
front and rear pinion seals - $300
oil changes
fog light replaced (destroyed going off road)
rear suspension height sensor (destroyed going off road)
lots of gas (gets 12mpg or so; wife has lead foot)