[masraum]

Nope, Barnes and Noble is the same. Occult stuff is all the rage these days. Teenage girls casting spells to get the man of their dreams and hex their rivals with zits, housewives that are bored, hippies, people that fantasize about Lord of the Rings and Harry Potter, and those that feel closer to nature than God.

Witchy/occult stuff is big business these days. Fantasy stokes the heart, and magic is fantasy.

Also, people looking for the quick fix, people want fast, easy money, weight loss in a pill, huge penises from a pill, or, if you could convince yourself that you could get them by magic...