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They didn't think anyone in their right minds would want a PC after seeing a Mac.
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In 1983, that was true. When a highschool friend got a Mac I was in awe. They really had something there for a short time.
But when did PCs eclipse Macs completely (except for the black turtleneck crowd and little kids/old ladies)? We found that the application gap really opened up in the early '90s, switched to PCs and never looked back.
I tried playing around with my 71 year old mother-in-law (ideal Mac user)'s new iMac and I have to say it's beautiful, but they really dropped the ball on the interface. She loves it though.
In terms of over/underestimating. Apple's computer division has always overestimated the market's desire for shiny stuff, and underestimated the market's need for forwards and backwards compatibility and the market's demand for a wide variety of applications.
Now that their business model is 90% shiny stuff, they seem to be doing much better.