Quote:
Originally posted by techweenie
I've helped build a couple of the top 10 brands in the world. I'd love to have the challenge of turning Buick around. But I really don't want to move to Detroit.
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GM marketing frankly sucks nowadays. I bet good marketing could really help them. They don't emphasize their strong points at all. Do you hear much about how they have the top two assembly plants in NA for quality?
Or an explanation on how the pushrod V6s make more torque than OHC 6s at low RPM?
Why am I not seeing GTO ads everywhere? If I could actually see the car in the media, maybe I'd know it exists and take a look at it. Same with the Solstice.
Or that this "Toyota provides American jobs" is nonsense, seeing as how GM employs about four times the American workers that Toyota does?
GM frankly isn't in destroy mode, in terms of marketing. They're retreating, which isn't necessary. Toyota has an amazing
PR machine selling rather mediocre products, and it's why they're doing well. When was the last time you saw a Toyota that could objectively destroy all competition in terms of anything?
Cadillac had something, the "American Revolution" was decent, and Zeppelin is always awesome, but it's time for them to move on in their campaigns.