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Originally posted by jfw834
...i don't believe that the charger is or was intended as a "retro" design. It is a modern design (a 4-door magnum sedan) with a retro name.....why they did this? who knows....but the challenger looks like it will redeem them!
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That's as much a Charger as the Challenger branded Mitsubishi import was in the early 1980's.... not at all.
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also....guys guys, it's not lime green, it's SUBLIME! 
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Well.... ACTUALLY.... It depends upon the year and the division.
1970 was the year that Mopar made their big muscle car push with the introduction of the E body platform. The Barracuda, now in it's 3rd generation, would be
the mopar to have. Not to be left out, the Dodge division created the Challenger which would share the platform and most of the same options. Along with the new platform came the introduction of some catchy paint names, aimed directly at the youth market.
In 1970, paint code J5 was "Sublime Green" on the Dodge and "Limelight Green" on the Plymouth. Same color. And 1970 was the only year for code J5.
Other 1970 colors:
J6 = Go Green (Dodge) or SassyGrass Green (Plymouth)
Y1 = Top Banana Yellow (D) or Lemon Twist (P)
K2 = Go Mango Orange (D) or Vitamin C Orange (P)
V2 = Hemi Orange (D) or Tor Red (P)
E5 = Bright Red (D) or Rally Red (P)
M3 = Panther Pink (D) or Moulin Rouge (P)
And the "Plum Crazy" (C7) that so many associate with Plymouth was never a Plymouth color - it was Dodge's. Plymouth called it "In-Violet"