[Don Plumley]

I think he meant that most home wine was worse that TBC, which is a yardstick...

Most home wine does not benefit from any aging, certainly not in oak. Or if it does get any aging, it's getting oak powders or oak chips, so it tastes like gnawing on a tree....

Back to TBC, I'm not a Franzia fan, but anything that gets American's drinking wine at all or wine out of a bottle that doesn't say "Hearty Burgundy" is a positive move (at least now that it can't say "Napa"). Last year was the first time that Wine consumption surpassed Beer consumption. That's a great thing! But in the big picture, it's largely a country still scared of demon alcohol.