[M.D. Holloway]

Personally, I don't believe that ads influence my purchases but they do influence some demos. Enough research has been done that proves this out. Play enough branding and pretty soon it invades your choices - couple that with a sale or promo and before you know it a nice bump in market share ensues.

But here is how it plays out - they ban the ads, it influences the sales, this empowers them and they command more per rate - at the same time taking a moral stand that plays to the right while increasing revenue. I like the duality of it all. What do they call that...oh ya - a win win.