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They are in big, big trouble as a company.
If you look at the new zero-interest deal they are now running on TV for Tahoes, you may see in fine print that the offer applies to vehicles "in dealer stock as of 11/05/05!" In other words, the deal is only good for trucks that have been sitting there for five months.
Somebody at Chevrolet probably decided that the "bad" commercials would make great viral marketing -- that people saying bad things about SUVs would only serve to amuse real prospects.
And they may be right.
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techweenie | techweenie.com
Marketing Consultant (expensive!)
1969 coupe hot rod
2016 Tesla Model S dd/parts fetcher
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