[M.D. Holloway]

A job, a sale, a date...its all the same. You have to get in between their ears. Figuer out what makes them tick but do so with the guy/girl who has the juice. On the surface, people buy on performance, people hire on performance and people date performance. When it comes right down to it it really is about if you are liked - well liked.

Few will admit that but is the truth 99.978%. You can have a list of issues and not the best logical choice but if the juice likes you you have it. If they like you alot, they will go to bat for you in a number of ways.

That trick is to find out how to be liked - well liked. Figuer that out and the world becomes a play ground...