Cyclists seem to be the biggest engineering misunderstanding marketing-fed messed-up group in the world.
When I teach, I always ask if any are cyclists. Then we go in to the whole "strongest material per weight" disscussion. That of cousre splinters into stiffness per weight, and then toughness per weight . .. and finally stifness due to geometry. (structures & statics)
So here again, in our example, cyclist grab hold of some marketing re-speak, of some kernel of truth, uttered by an engineer, somewhere -- "stiffer when shorter triangle legs."
Well, at the consumer point, all details are lost . .. WHAT exactly is stiffer? . . . the triangle? . . . the twist? . . .AND, is it
stiffer per weight, or just plain stiffer.?
Be careful out there. Marketing does bad things to engineers words. --- beyond the bad things we do to them ourselves.
