[legion]

So they'd be doing it pro-bono. In my opinion, cases that are taken on by plaintiff's attorneys pro-bono are then used as advertising for future cases.

Example: "I think you have a case. I was able to win a similar case and get the plaintiff $500,000 in compensatory damages and $3 million in punitive damages. Though in your case I'm not sure about what precedents exist...I'll have to do some research ($) and it may take a few years of litigation ($$) to finally win. Of course, this is above an beyond what I normally do so I will ask you to support me when I request a larger fee from the judge ($$$)."