[M.D. Holloway]

Fuel and Insurence costs might make you think twice. You may want to ask folks (including the ones on this bored) what they feel are the top five most important things in a transport / carrier service. The personal touch might be imporatnt to you but may the majority would want something else. Price may be a factor but having covered transport or quick service might mean more to them.

I am a big believer in surveying the potential customer base. Find out what is going on in their heads. Whats important? What would set you apart from the other guys doing this (that falls in line with what they feel is important)?

In Six Sigma we call it building a house of quality - CTQ's (Critical to Quality)