Quote:
Originally posted by david.avery
A few immediate things: one, move from yahoo stores, onto a host that has a high end stats package. I would study the means by which people find your site; this is something that a high end stats package will give you. You can tie out your visits to orders (visits to the order complete page) and get a good sense who has "referred" your traffic.
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I built a very large Yahoo store and initially many sale were sourced through it's audience. However, as the Yahoo vendor community grew these sales went to nearly zero.
IMO, you should concentrate on marketing. Wether it's a proven pay-for-clicks program, search engine ranking or other methods this will be where your time is best spent.
Have you put a few of your books on Ebay? This will expose you to the most people for very little cost. I'd be surprised if your target audience didn't scan Ebay regularly.
BTW, predictably, Yahoo became a very unattractive means of hosting as they nickel and dimed customers at evry turn.