[Sonic dB]

My personal opinion and experience is that your website is not the problem: your business model is.

I totally applaud you for selecting such an enlightened endeavor for your business, however your target market is probably much too small and far to specialized, to reach in this fashion (website) alone.

I could be wrong, but considering what you are offering here...it leads me to a few natural questions that I would have if this were my business: How big is the effective market for very fine, signed copies of outstanding literature? If it is suitable to make a living out of it, then is the web the most effective tool to utilize in your sales efforts? What avenues exist to market your services and draw traffic to your website? (magazine advertising, collectors trade shows etc.?)

To be the leader in a highly telescoped upscale product market such as this, it seems that developing your reputation as the most knowledgeable and best connected source for such material would be the best way to go in terms of building sales. I'm just not sure that this website alone is going to achieve that.