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techweenie techweenie is online now
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Join Date: Jul 2000
Location: West L.A.
Posts: 21,084
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Point one:

Most people are dumb as a box of rocks.

You neeed to tell them what to think about your store. What single phrase sums up what differentiates your store from others that sell fine/signed books? IOW, "position" your store with a headline/tagline.

Next, tell them to bookmark your site. Silly, but true, people need to be told.
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Old 06-18-2006, 10:08 PM
  Pelican Parts Catalog | Tech Articles | Promos & Specials    Reply With Quote #14 (permalink)