Looks to me that someone is trying to reinvent the wheel. Ultrawideband (UWB) technology has been around for awhile but not picking up much speed in the standards area. See
http://www.ultrawidebandplanet.com/ for more information.
Edit: I see that the inventor has some strong credentials in the field of radar and electromagnetic fields, so he may indeed have come up with a high-power version of UWB.