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Yeah, I'm sick of the ads. And yeah, they're stupid.
But Dr. Dieter Zetsche is well respected, and a car guy at heart. He holds a doctorate in mechanical engineering, so he can't be a complete idiot.
The ads show him in a self-depricating light, perhaps trying to tie the technical prowess of Mercedes-Benz without scaring people with Germanic seriousness. The ads may do a good job of that, but it makes him look like a clown .... even worse than the chairman of Columbia sportswear.
I got the opportunity to meet Dr. Z five years ago in Detroit and I thought he was a real down to earth guy (he was driving a CL55).
Just drop the cartoonish antics in the TV spots.
E
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