Quote:
Originally posted by SoCal911SC
I wonder who the demographic is?
American car buyers who secretly want to buy a German car?
German car buyers who are going to be convinced to buy a Chrysler because it has some German (or "German inspired") parts on it?
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Don't wonder too hard. I see new Chryslers everywhere on the road - at least they're not threatening to go belly up like GM despite all their boring ads. I mean, how many times can you rewrite that "Like a Rock" song?
The German engineering stuff is probably just stuff to many Chrysler owners, but I'm sure there are a few who take Dr. Z's word with earnest.
The commercial with Herr Doctor holding the entire rear suspension of a Chrysler 300 is impressive, if by weight of the assembly alone.
So who'd buy it because of German engineering? My guess is people who don't want to afford a Mercedes. Or people who are too American to buy a foreign car. People who don't like status symbols.
The list goes on if you think reasonably about it.