Quote:
Originally posted by Doug Steinel
Is that burger chain the one that Hugh Heffner does the ad for?
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Nope, that was Carl's Jr.
In November of 2003, Carl's Jr. and Hardee's began a television advertisement campaign, that featured Hugh Hefner, the founder of the Playboy empire. The purpose of the ad campaign was to "humorously allude[s] to [his] enjoyment of variety" -- in comparison to the fast-food chain's variety in their menu.
The commercial featured Hugh Hefner speaking in documentary format. "People always ask me: 'Hey, Hef. Do you have favorites?' I tell 'em, 'No -- It's not about that." Three young, alluring women then offer their insights into Hefner's plight. "He can have anything he wants. I don't know how he makes the choice," says the first woman. The second says, "I feel for Hef. It's so hard to choose." And finally the third: "I don't know how he does it." Hefner's response? "I love 'em all. It just depends on what I'm in the mood for." The commercial concludes with Hefner biting into a hamburger while the announcer says: "Because some guys don't like the same thing night after night."