Quote:
Originally posted by DaveE
Soul...... Isn't Aston Martin owned by Ford?
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As of today, anyway, and has been for almost 20 years.
AM would surely have died a quiet and soulful death many years ago had they attempted to survive on their own. Kind of like the entire Brit auto industry as a whole.
Ford hired an investment banker last month named Ken Leet, whose sole purpose is looking at strategic "asset sales", meaning dumping the perpetually cash hemorrhaging Euro premium brands, namely Jaguar.
Its quite entertaining to hear the tweedy types prattle on about the "soul" in AM's, which have been essentially marginally upmarket, Ford built Jaguars for many years. Not that there's anything
wrong with that.
I would guess that in the not too distant future Ford will finally cut their losses and dump Jaguar for a fraction of their '89 purchase price, and AM would be a logical candidate to go with it.
The most likely purchasers, according to the WSJ, are PSA/Peugeot-Citroen or Renault, both of whom are looking for upscale brands.
I can almost envision the upcoming, soul packed Aston Martin
Voltaire at the Paris show next year...
Tim