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Google is a scam! about 25% of your costs are probably due to click fraud.
I use them with 0 ROI, could be the field I'm in but I only get people to sign up for a newsletter.
I cut back on Google CPC ads, and am down to about $50 a month with, like i said, 0 ROI.
I doubt Pelican Parts uses Google Ads. I'd like to hear more on this subject.
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