Yeah, I'm an H-D sucker, too. It's simple, straightforward tech, like a Porsche - so maybe that's it. Plus, they are cool. BMWs are also nice, but they're completely different, IMO - very high tech, and look ostentatious compared to the H-D.
The H-D culture has changed. When I was a kid, it was normal to fear being killed by a bunch of grizzily beasts on Harleys. These days, one fears being sued by bunch of grizzily beasts on Harleys.
I like the Sportsters myself. I wouldn't want a crotch rocket that revs up to 14,000 RPM. That's no fun, IMO.