Living in New Joisey, I'm a Yankee fan. This past week, I was up on Cape Cod on vacation. While there was a plethora of Bosox paraphernalia in all the shops, there was also a ton of Yankee gear. Granted, there were 'Yanks suck' shirts as well, but there were Yankee caps, shirts...etc. as well.
I asked one of the workers at a sports shop (Olympian Sports, IIRC) why all the Yankee stuff, and their response was, "We're sort of required to have Yankee stuff - since they are such a popular team." I did make a comment, "Really? I thought you were selling that gear to Boston fans who take pleasure in Yankee shirt burnings..."
Funny, I don't much of any Bosox gear around my area.
GO YANKS!
-Z-man.
PS: Boston fans will have to wait another 60 or so years for another penant win, the way they are going.... **ducking for cover**