[hytem]

I think Porsche should stay an elite sports car company, and preserve its long-held reputation. Expanding and diversifying their market could endanger that.

One thing they have to keep an eye on is the weak dollar. That has shot the price of the 911 up--as it did in the early 90s. At that time, Porsche almost failed because of weak American sales.

That means they have to strengthen their entry cars--Boxster and Cayman. Boxster needs a coupe or hatchback in the same price class. The new basic Cayman probably fills that need.

I hear they are coming out with a new 4-door sports sedan. And they have an SUV. I don't know if that kind of diversification will benefit them in the long run. SUVs may have seen their best days.

One thing I think they should do is get the name PORSCHE back on their cars.