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I think some people get sucked in to projections based on a brand. Yeah, the guy on TV who says he's a "Mac" is cool, but the company is still a multibillion dollar business with the highest customer satisfaction and initial product quality in the industry.
Margins on all of this stuff are razor-thin, but there should be an extra customer bonus for dealing with Apple directly, since they get all the margin.
But Apple wasn't unusually consumer-friendly in 1977, when I worked there, so I probably have a more realistic view of what to expect.
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techweenie | techweenie.com
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