I've been going to the coliseum since I was a kid way back when the St. Louis Rams were the LA Rams, wearing purple and white, no less, with Roman Gabriel as the QB.
The coliseum is by far one of the coolest facilities in Southern California, L.A. not withstanding. Few know part of two Olympics, 1932 and 1984 were held there. What's great is the privileged of L.A. aren't afraid to go down there, particularly as USC seems to be expanding all the way to friggin' LAX, making in result a safer area.
As is, alumni rumor has USC fixing to buy the coliseum outright. Why not? They've bought everything else south of Jefferson Blvd.