Quote:
Originally posted by Paul_Heery
In response to competentone's comment above about your website doing the selling, I strongly disagree. You need to go outbound and actively engage your prospects. My experience is that people in the real estate market will always answer the phone when it rings.
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There will be a certain number of "early adapters" who may respond to the sales pitch from the website itself. You will be effectively "giving away" the commission on these "easy" sales if you turn over all selling too early to a sales person.
Additionally, if your sales out-pace your abilities to provide the service and tech. support associated with it, it could affect your long-term business negatively.
My comment about your website doing the "selling" isn't meant to imply that a sales person wouldn't be more effective, I just mean to raise the question about what is really needed at this point in your business development. If you can grow to a certain level by marketing just through the web site, then growth levels off, that might be the time you look to partner with a sales professional.