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What are you trying to accomplish? Are wanting users to be able to upload their own videos? Or simply stream your own content?
The 'video play' bit is actually handled by the browser; YouTube's genius was in simplifying the upload and play portion of it by converting videos to Flash.
I know that $1.5B price tag was breathtaking, but the market is getting crowded already. And yes, there's already a pr0n version of youtube.
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