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You have it in a nutshell. THe site should take into consideration the needs of the potential customer, ranging from broad descriptive info to more detailed. It should be easy to use, as intuitive as possible, and transparent. Nothing annoys me more than a site that has nothing but "here it is, your cart is empty, buy now". Then again, I am detail oriented and in more than one case, wrote and submitted modifications to specific websites. Some were even adopted.
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Bob S. former owner of a 1984 silver 944
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