[deathpunk dan]

At my day job, we use Fireclick which absolutley crushes goog analytics IMO....however FC is $$$ and GA is free. I too use GA for my own personal sites and it is obviously the best choice for free stats.

However, there are fundamental issues I have with GA and Google in general collecting as much SHOPPER information they can. GA, the google toolbar, google optimizer et al provide google with insane amounts of information about people's web shopping choices which google can use to make adwords even more effective for google shareholders and less so for adwords advertisers. The equivalent of showing your shop's receipts to the landlord...