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I think that its a viable market. With the proliferation of car shows most guys want those skills, or at least want to know how its done.
While I have built a number of cars,I cant watch those shows because I don't have the "soap opera gene". I used to watch Norm on the "New Yankee Workshop" and it never crossed my mind that he might be arguing with some mook off camera( not that he did but I was watching it for technique).
In the beginning you shouldn't tailor it to a particular brand. Do your eyes glaze over when someone mentions Honda or a ratrod? Some feel the same way about Porsches. You should tailor it to a particular skill set. As you know welding a 3" gash in a Porsche is the same as welding a 3" gash in a Chevy.
As your business progresses your clients might request more info on one brand as compared to another. That is when you should be brand specific.
Just my .03
Good luck.
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