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We (Civil Engineers) have been feeling the slow down here too.
I found the best way to advertise is to place signs at all your current projects. Ours are 5'x8'. This seems to be 90% of our call in reference. The other 10% being website and phonebook. Owners don't care and the signs are only $500 a piece. If you advertising budget is limited pick your site that are on high trip volume roads.
Of course the best way to get new projects in socialize. 99% of our projects come from word of mouth. Put your fingers in as many pies as you can.
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