[deathpunk dan]

We've spent upwards of $250,000 with Adwords in calendar year 2006 alone.

We bid on over 15,000 keywords and run detailed ROI reports to determine our max bid.

Constantly tweaking ads, landing pages, match types, playing with dynamic keyword insertion in ad titles etc.

You can't categorically state that organic serps trump ppc. Way too many things going on for someone to make that case. We are a 30 year old company with etail presence since late 1997, with over 10,000 SKUs. Our products generally rank quite well, but looking at our analytics, revenue derived from organic search generally comes from kw phrases that have to do with our business name/brand. I'd say over 75% of organic/natural search revenue comes from those words for us. IMO We are also ahead of the curve compared to other businesses our size or in our niche with regard to the complexity of our web marketing strategy, how we factor in standard direct mail catalog company factors such as LTV and CPA for first time buyers via paid search (the hook is getting them to come back by getting them our print catalog along with their first order etc)

On Ramp,
I'm here for ya if you wanna chat some more on this.