[Taz's Master]

My brother and I were talking about this the other day. I had 2 very different experiences. 22 years old, a factory worker, jeans, t-shirt, just came from work. Stopped at a Porsche dealer, simply to ask about 928 info. I had looked at one on a used car lot, and wanted to know more about them. Nobody else was in the place, and I had 3 salesmen looking up factory info, showing me a 968, just being really cool. They dropped everything and spent an hour with a guy who was not in the market for a new Porsche, and plainly told them so.

A couple of years ago, I dropped in at a BMW dealer, was interested in a 3 series. 4 salesmen, I was the only customer, and could not get 1 guy to talk to me.

My brother and I decided the difference was the manager's attitude toward hiring people. The Porsche manager probably hired enthusiasts, the BMW manager probably hired motivated, quota-hungry salesmen. I think the Porsche manager had the right idea. Most people who stop at a Porsche dealership aren't comparison shopping for a new car, they want a Porsche. Those 2 experiences made impressions on me of the respective brands.