I really love watches and know that a $20 timex keeps time about as well as a $5K Rolex.
That is why I own both. Somedays I fell like a Rolex guys, but most of the time, I feel like a swatch, timex, chrono wearing dude.
Rolex, like most expensive items in life should not be to show off. I might buy something nice to commemorate something. I got my Rolex from my dad (rest his soul) for my 25th Birthday. Makes the watch special. Otherwise who really cares.